In this episode, Sid Patel, CEO of Bartender Spirits Awards & Beverage Trade Network, sits down with Ari Klafter, President of the Illinois Craft Distillers Association and a distiller, for a deep dive into the real challenges and opportunities facing craft spirits today.

From launching a new American single malt whiskey to navigating shrinking distribution options, Ari explains how his distillery is adapting through events, direct-to-consumer strategies, and brick-and-mortar experiences inside a historic 1857 brewery. We also explore how tours, tastings and events can transform visitors into brand ambassadors, as well as why entering awards provides valuable validation, marketing advantages, and sales opportunities.

If you’re in the drinks industry, curious about the future of spirits, or looking for behind-the-scenes insights into the business of distilling, this conversation is full of practical tips and real-world lessons.