Insights For Bartenders, On-Premise Spirits Buyers and Spirits Brands

From Bar Culture To Premium RTDs With Crafthouse Cocktails’ Matthew Lindner

16/09/2026 As premium RTDs mature, Matthew Lindner explains why quality, versatility, brand positioning, and genuine cocktail craftsmanship matter more than ever.

Know Your Bartenders: Lynn Michele House of Heaven Hill Brands

22/09/2026 From an award-winning acting career to becoming a respected hospitality professional, Lynn Michele House shares her approach to bartending, beverage programs, supplier support, and building commercially balanced drink menus.

Know Your Bartenders: Eric Hausser of Celeste Group

22/09/2026 Eric Hausser discusses the importance of connecting with guests and building a spirits selection that excites the team.

Marriott International’s Sarah Jane Curran Joins the 2027 Bartender Spirits Awards Judging Panel

17/09/2026 Sarah Jane Curran, Director of Food & Beverage for the U.S. and Canada at Marriott International Joins The Bartender Spirits Awards.

Know Your Bartenders: David Mor of Mariela, Mirra, Lilac Tiger and Truce

17/09/2026 David Mor shares what makes a good bartender, how to build an effective drinks menu and why spirits brands must personalize their pitches.

Know Your Bartenders: Danny Shapiro of Scofflaw Group

08/09/2026 From moving to Chicago to pursue comedy writing to becoming a bartender and bar owner, Danny Shapiro discusses hospitality, cocktail trends, buying spirits and what brands should include in their pitches.

How Your Spirits Are Judged at the Bartender Spirits Awards: A Detailed Guide

07/09/2026 A complete look at how leading bartenders and on-premise buyers evaluate your spirit for quality, cocktail performance, value, packaging and commercial potential

Bartender Spirits Awards